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They are pricing the product to align with 1 hour of a freelancers time. By saying 20 euro per month instead of 30, they increase their market to include the fr
by bberenberg 5y ago
They are pricing the product to align with 1 hour of a freelancers time. By saying 20 euro per month instead of 30, they increase their market to include the freelancers who work in the 20-30 euro per hour range. Not saying I agree with this logic, but this is the why they shared.
- mytailorisrich 5y agoThat might be the rationale to pick 20euro but that does not explain why they felt they had to lower prices (and they also lowered the top tier plan), which would be the most interesting IMHO.
- lbj 5y agoThe top tier reduction isn't very scientific. We had 99% of our paying customers on the middle-tier and we engaged a couple of them asking how we could improve the top tier to motivate them to try it out. All of them said that 60€/mo was higher than what their gut would allow them to pay. In addition, we allowed Basic customers to also invoice by creditcard or subscription, which was the main feature requested for Professional. Since isn't not exclusive to Professional, that does lower the total value of that tier. If you disagree with logic, please let me know :)