Figure out a new business model and I imagine many platforms will gladly move away from advertising. Advertising, unfortunately, has a pretty strong growth mode

Figure out a new business model and I imagine many platforms will gladly move away from advertising. Advertising, unfortunately, has a pretty strong growth model. People get something for free and advertisers pay increasing prices for the one ad spot and when the spot maximizes its price, the platform creates more spots. As most business models, it burns out eventually, but subscriptions seem to burn out more quickly.