It is not. Merely that there is no "sale of goods" component if the buyer doesn't end up owning the goods, where I define ownership as meaning that there aren't

It is not. Merely that there is no "sale of goods" component if the buyer doesn't end up owning the goods, where I define ownership as meaning that there aren't contractual restrictions on what the owner can do with them. This might mean that it's entirely a service by this definition.