4 ms·
> I absolutely understand why SAAS companies tax SSO. You don't mention all advantages to the SAAS company to have their customers using SSO, though: improved
by gkop 5y ago
> I absolutely understand why SAAS companies tax SSO.
You don't mention all advantages to the SAAS company to have their customers using SSO, though: improved customer stickiness, happier end users, and no more liability for stored password hashes. Charging for SSO is false economy.
- adwww 5y agoI think that's potentially the difference between social sign on and enterprise SSO. Login with Google etc. achieves most of those advantages, while still leaving SSO against an organisation's SAML provider etc for enterprise.
- gkop 5y agoThat solves password hashes, yes. But the end users face the scenario "this is one of those apps that's missing from my company's SSO portal, how do I get into it again?", which nobody likes. And does nothing for stickiness.