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I didn't - existing users stayed at the cheaper price, some ended up churning (as the direction the product was going in was different to their expectations), n
by rozenmd 5y ago
I didn't - existing users stayed at the cheaper price, some ended up churning (as the direction the product was going in was different to their expectations), new users only ever saw the new price.
- hinkley 5y agoI think if you think about it as 'I could be making more money off of these people' it can be a bit of a mistake. In my old neighborhood we watched a restaurant break away from a franchise, go through a bunch of upheaval, triple in size, take building damage from a freak accident, and open a second location. Practically every time we went in there, if the owner was in the building he would come out to say hi to my partner, myself, and anyone we were dining with. Occasionally he brought an appetizer. We were some of his oldest regulars. He didn't make more money off of us than anyone else at a table (maybe his staff got slightly higher tips), but we helped get him to here. So did your old grandfathered customers. Without them you wouldn't have your business loan or your VCs. You've made plenty of money off of those people. Stop thinking of them as a number. You can't measure your old customers purely by $/request/s.
- rozenmd 5y ago100% agree - gotta pay back the folks who got you there in the first place, they effectively beta tested the product for you.