Full page was likely a cost-effective option to get this on someone influential's kitchen table or desk - or maybe on a coffee table in the google offices. A sm

Full page was likely a cost-effective option to get this on someone influential's kitchen table or desk - or maybe on a coffee table in the google offices. A smaller might be cheaper (though not always), but less impactful. Assuming a slight increase from BayAreaNewsGroup's 2019-20 prices[0], this cost between $6K and $13K as a black-and-white, full-page (6col x 21in) run on a Monday. A full-page ad lists for $12,205 with opional distribution to Marin for an additional ~$1K and color for a 15% surcharge. There's also an "Early Week - Two Insertions in Three Days, Monday thru Wednesday" offer for $6K which gives an idea how much discount they may have gotten by running on a Monday instead of Thursday or Sunday where the impressions would be higher. [0]: https://s3.amazonaws.com/convertlyimguploadeast/eab8e660-893c-11e9-9713-87e4642d71ef/2019_generalratecard_1216s.pdf https://s3.amazonaws.com/convertlyimguploadeast/eab8e660-893...