I've been saying this since 2016! So what can be done about it? There are certainly better search engine alternatives out there. But the market doesn't seem to

I've been saying this since 2016! So what can be done about it? There are certainly better search engine alternatives out there. But the market doesn't seem to want it? The average Joe and Jane still go right to Google for search and Chrome for browser. And the truth is that as soon as a solid alternative comes out, the entrenched incumbents will squash it like a bug through acquisition or other means.