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I was going to write something very similar. If your marketing strategy does not involve every high visibility low effort opportunity you can get your hands on

• ScottWhigham 18y ago
  Wait - you think TC50 is "high visibility low effort"? I completely disagree. "How much work does it take to get in the TC50?" A ton - business planning, networking, product development; it's a lot more than just starting up in some private beta. One question not asked is, "How much work is required the four weeks before TC?" Answer: all of your time. Another unasked question is, "How much time is required the eight weeks after TC?" Answer: probably all of them for at least 50% of the employees since you must follow up and follow through (investors, demos, press, networking, invitations). That's not low effort at all, neither pre- or post-event; it's probably 8-12 weeks of your time that you aren't doing product development or other marketing. I'll agree that it's high visibility, of course, but don't overhype what it takes to be included and have a successful event.