But then those beloved YouTubers and TikTokers and Twitchers decide they need to pay the bills and deserve more than the pennies that the extractive platforms a

But then those beloved YouTubers and TikTokers and Twitchers decide they need to pay the bills and deserve more than the pennies that the extractive platforms are willing to pay them for playing on their playgrounds. And then the personalities do sponsored content and guerrila marketing in sometimes blatant, or worse, in subtle ways.