Fred is sort of right. Off-sites are often feel good democratic brainstorming exercises, but trying to design a product by democratic brainstorm seldom works we

Fred is sort of right. Off-sites are often feel good democratic brainstorming exercises, but trying to design a product by democratic brainstorm seldom works well. Some people have a talent for selling passionate ideas that just plain suck. If Fred is a good UI designer with a clear vision than its probably better to trust his instincts, and tell him to work on his people skills.