I don't think that's true. When people say "they're just responding to incentives", what they often imply is that we should be changing the incentives, or goin

I don't think that's true. When people say "they're just responding to incentives", what they often imply is that we should be changing the incentives, or going after the people who made those incentives. I think that's true on both a practical and moral level. On a practical level, we are not going to get a corporation to make less money, for the most part, by appeals to morality. It just doesn't work. Changing the incentives absolutely does work. Both of these have been proven time and again. On a moral level, I really don't think it's the fault of companies when they respond to incentives. We have a society in which people elect representatives to pass laws and regulations. If they pass bad laws and regulations and people follow them, then it's the regulators' fault, not the people they regulate. You can't have every person in the system enacting their own idea of morality - partially because they don't have the complete picture, partially because they don't have the same morality, partially because any company that decides to change how it behaves without the regulations themselves changing will just be outcompeted in most cases. The one big caveat to that is that companies have a pretty massive amount of influence on the regulators themselves, and they can definitely use that influence in moral or immoral ways.