If you want to "check in" to a drive-thru, how is this different than say, going to chipotle.com and ordering online? Your description sounds like "an app that

If you want to "check in" to a drive-thru, how is this different than say, going to chipotle.com and ordering online? Your description sounds like "an app that conglomerates all things I would do on a company website into one." Obviously what those "things" are are different from person to person - there would need to be more focus. Plus you'd have to integrate into every system you partnered with - which is significant development overhead for each new feature. It kind of sounds like you are suggesting that each company/store/whatever conform to some generalized platform, whose APIs can be auto-discovered or auto-pruned with GPS coordinate input. This is almost along the lines of "everything should have an API - even my toaster." Theres someone out there trying that very thing but I forgot the name of it.