Bullies don't stop when a few people ignore them. That just creates an echo chamber, and they get more bold. Bullies stop when you punch them in the nose. Of

Bullies don't stop when a few people ignore them. That just creates an echo chamber, and they get more bold. Bullies stop when you punch them in the nose. Offering people "content filtering controls" might work in a small population where bullies could get ignored completely after a short time, but IME it doesn't even work then. What does work is when the community stops them cold by banning them. But not everyone is a bully, so the system needs to be more nuanced than that, with warnings and lesser punishments before the final ban. Personal filters are a good thing because it allows people to go beyond the rules and filter out things that bother them personally, and even to stop the bullying personally while the community works out that the bully will not stop. But it's the first step, not the last.