4 ms·
Ask HN: How to incentivize customers to complete training sessions?
We’re a fairly complex SaaS and are considering building a training centre to supplement our support portal.
What are some common incentives that we can use to entice our customers to complete training sessions. I realize that offering them money is the obvious one, although I haven’t heard of anyone ever doing that.
- e9 5y ago- By offering money I assume you mean discounts to your software or maybe access to some private events or something - Badges of honor and maybe some community status for social validation (think StackOverflow or Hacker News)
- zkirill 5y agoI meant literal money as a mental exercise. In my mind, if you literally couldn’t pay your customer to complete your training program, then you have bigger problems. Badges of honour is a good point, especially if there is a community portal.
- charcircuit 5y ago>I haven’t heard of anyone ever doing that. Coinbase essentially does this. They have you go through a presentation for some token to learn about it and then you are rewarded like $5 worth of that token which technically you could just cash out.
- mtmail 5y agoCan you restrict some features until the training is finished?
- brudgers 5y agoAre your customers asking for this? If not, what are they asking for?
- nniroclax 5y agoI recently went through the ClickUp onboarding and clicked skip on all the onboarding tutorials that popped up. After avoiding them, they hit me with an incentive of $10 towards my subscription, so I did land up watching them. So I guess it worked.
- zkirill 5y agoWould you have behaved differently if the dollar amount was lower? Or if the coupon was a % discount applied evenly to all products?