WSJ has taken to calling them a research firm "According to estimates from research firm Yipit Data" in an article about groupon http://online.wsj.com/article/

WSJ has taken to calling them a research firm "According to estimates from research firm Yipit Data" in an article about groupon http://online.wsj.com/article/SB10001424053111904265504576566804156893080.html http://online.wsj.com/article/SB1000142405311190426550457656...