Warners intentionally released every 2021 film simultaneously on HBO Max in an attempt to drive subscriptions. It's likely impossible to attribute marginal subs

Warners intentionally released every 2021 film simultaneously on HBO Max in an attempt to drive subscriptions. It's likely impossible to attribute marginal subscriptions to a specific film on a service that offers thousands of them plus episodic television, but long run, if the service doesn't die and competes reasonably well with Disney+ and Netflix to drive up AT&T's market value for decades into the future, especially if other telecoms and ISPs start to dwindle in the face of disruption, it's worth it to lose accounting profit on a few specific wide releases for a year or two.