I think 2 things are stopping apple from entering that market in earnest. 1. Privacy is a differentiator for Apple’s business. Google et al can’t compete and w

I think 2 things are stopping apple from entering that market in earnest. 1. Privacy is a differentiator for Apple’s business. Google et al can’t compete and win on privacy. Apple can use this to win at recruiting and win at selling their ecosystem. 2. Apple’s hitting revenue/ growth targets. Other r&d investments better align with their ecosystem so there is no business driver today to enter this market. Having said that I won’t be surprised if Apple misses a few qrtly earning targets and decides to enter the ad market.