It's not paradoxical at all, net neutrality also protects from bad effects kicking in long-term. Zero-rating is effectively the same as providing dumping prices

It's not paradoxical at all, net neutrality also protects from bad effects kicking in long-term. Zero-rating is effectively the same as providing dumping prices compared to the competition. It may benefit the customer now, but leads to lock-in. See Facebook's internet.org.