Ford is putting strong pressure on the dealerships to not gouge on markups, without the resale provision scalpers would eat up all the inventory and pocket the

Ford is putting strong pressure on the dealerships to not gouge on markups, without the resale provision scalpers would eat up all the inventory and pocket the difference instead. Some dealership owners will hate this provision of course, because otherwise they could still sell near MSRP but only allocate to the themselves, family, friends, and employees who would then instantly scalp.