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Because Ford goes bankrupt without the F-150 brand. They NEED to win the electric truck wars if they want to survive for another 50 years. If the only people dr
by throwawaygh 5y ago
Because Ford goes bankrupt without the F-150 brand. They NEED to win the electric truck wars if they want to survive for another 50 years. If the only people driving the lightning are the sorts of people who can pay 500k for a truck, the damage to the Ford Truck brand would be immense.
- mywittyname 5y agoI'm not saying permanently set the MSRP to something obscene. Just for the first model year to get those Gotta Have It people with infinitely deep pockets their vehicles first, so that we can all move on. Those people are going to pay that price anyway. It's just that dealers are going to piss off customers by taking orders they know they aren't going to honor because Deep Pockets Paul and/or Scalper Sally going to come along and pay the obscene ADM and nick the order from someone who got their hopes up. The truck is worth $x but is selling for much less than $x. So, the sorts of people driving the Lighting are going to be the sort who can spend $500k (or whatever market value is) on a truck. It gets back to the fact that we are merely arguing over who is going to get this extra money: the manufacture, the dealership, or the original buyer.