> Fogg also sounded a note of caution. Captology research would require a strong ethical component, because persuasive techniques could easily be employed by th

> Fogg also sounded a note of caution. Captology research would require a strong ethical component, because persuasive techniques could easily be employed by those without the best interests of their users at heart. He was concerned, for example, by the possibility of casinos using captology to make their slot machines more seductive, or corporations deploying captology to track and manipulate employee behaviour. And the rest, as they say, is history.