Personal electricity generation can be surprisingly diverse. You have hippie homesteaders, catastrophe bunker preppers, libertarians who just want to be off gri

Personal electricity generation can be surprisingly diverse. You have hippie homesteaders, catastrophe bunker preppers, libertarians who just want to be off grid because they want to, etc. Environmentalists are just one of many groups that solar sellers are targeting. Also, if you are extremely remote, getting the grid built out to you might cost tens of thousands, to the point that the up-front costs of nongrid power are even more palatable.