They're an interesting company, but not for these reasons. If someone built a payment gateway in the same fashion of Noca and Braintree, but for "Card Present"

They're an interesting company, but not for these reasons. If someone built a payment gateway in the same fashion of Noca and Braintree, but for "Card Present" transactions, it could make it easy for many independent developers to build their own "Square". That's what's missing in the "Card Present" space. btw....Square uses Authorize.net