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Each time the incumbent A snuffs out such a competitor, they have to give away a lot of cash. While financing this might become profitable after the competitor
by danuker 5y ago
Each time the incumbent A snuffs out such a competitor, they have to give away a lot of cash.
While financing this might become profitable after the competitor goes bankrupt and A raises prices again, there is a continuous stream of competitors trying to profit, which might erode A's capital to a point where it's not worth dumping.
There is also the risk of a bankrupt competitor open-sourcing their product out of either spite or benevolence, significantly and permanently demonetizing the product in question, damaging A (the dumper's) finances.
And yet another risk is the competitor not going bankrupt, but merely scaling down while A is done with its dumping.
https://en.wikipedia.org/wiki/Dumping_(pricing_policy) https://en.wikipedia.org/wiki/Dumping_(pricing_policy)