Looks like an example of the emerging genre of post-truth-quasi-parody, where if goal A fails then it is represented as goal B. Goal A is to dupe the most gull

Looks like an example of the emerging genre of post-truth-quasi-parody, where if goal A fails then it is represented as goal B. Goal A is to dupe the most gullible of cryptozealots, trying to gain financially, goal B is to mock them, gaining exposure. Win-kinda-win.