Depends very much on who you're "marketing" to. I.e., two of the most valuable "markets" are the primary attendees of e.g. DEMO... investors and press. The ne

Depends very much on who you're "marketing" to. I.e., two of the most valuable "markets" are the primary attendees of e.g. DEMO... investors and press. The next tier can also be a boon: partners. Another facet that's typically overlooked is the value in really getting clear on what you're delivering. Trying to get a powerful message about what you're doing into a 6 minute presentation in front of an audience of heavy-hitters is worth a lot. It was truly amazing to see so many aimless, jam-packed, and generally crappy presentations right up against so many really fantastic presentations.