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37 Signal's moment of remorse or slap in the face?
- wccrawford 15y agoThis reminds me of the Groupon lesson: Just because a company offers a service is no reason to believe that service is right for you. In this case, people paid $99/mo without seeing results... Probably before they even tried the free version. The article assumes that people were complaining about lack of results. I also assume that people were asking for their money back. Those people got what they paid for. What they didn't get was what they assumed: Results. Marketing isn't magic, despite how it looks. You can't just throw money at it and get results. It has to be tailored to your business and/or product.
- mattreport 15y agoIndeed. Thanks for your response!