This is the only right response to this "debate" People can call it whichever they want. If you say gif or jif and someone else corrects you then they're just

This is the only right response to this "debate" People can call it whichever they want. If you say gif or jif and someone else corrects you then they're just being dumb. Clearly they understood what you meant and until consensus is almost unanimous (around 90-99%) both pronunciations are fine. I also don't think the creator's pronunciation matters. If they originally said it should be pronounced jife but people were between jif and gif then saying either jif and gif would make sense in conversation but jife wouldn't.