It can be a challenge working with in-house PR people, that's for sure. It's basically impossible to hire science communications people. A friend of mine has a

It can be a challenge working with in-house PR people, that's for sure. It's basically impossible to hire science communications people. A friend of mine has a science degree, is a best-selling NYT author for science-related humor books, and applied to a Science Communication program at UC Santa Cruz. They rejected her because their intent was to take journalists and teach them science, and not take scientists and teach them journalism.