On its launch day, I posted my side project to ProductHunt: https://www.producthunt.com/posts/escape-team https://www.producthunt.com/posts/escape-team It got

On its launch day, I posted my side project to ProductHunt: https://www.producthunt.com/posts/escape-team https://www.producthunt.com/posts/escape-team It got #2 Product of the Day, 563 upvotes (its 'GIF trailer' helped a lot, I think!) in total. It was a great launch, despite the community of PH not being too board game-savvy. It's a good activity for your launch day – I would, however, not link to the PH page directly, but rather make a page on your website that embeds their upvote button: https://www.escape-team.com/out-now-mission-pack-2 https://www.escape-team.com/out-now-mission-pack-2 (I did that for the first expansion of Escape Team, which got way less upvotes and traction as you can see, but that might just be the smaller news value of an 'expansion'.)