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The benefits need to be very specific, otherwise they are meaningless. If your product gives me happiness, time and meaning, you could be selling a book on medi
by revorad 15y ago
The benefits need to be very specific, otherwise they are meaningless. If your product gives me happiness, time and meaning, you could be selling a book on meditation or a digital watch.
Make it more specific, without jumping into a list of features. An excellent example: http://basecamphq.com http://basecamphq.com.
- gyardley 15y agoInteresting. When I look at the homepage for Basecamp, I see a somewhat-vague benefit ('projects manage themselves'), followed by a whole lot of argument by consensus ('millions use', 'over five million people worldwide'), some appeals to authority (the customer blurbs, the logos), a bit on pricing, reassurance that the product is simple, and then some things that look very much like features rather than benefits - for example, "Keep all your project files in one place." That's followed by some vague benefits that could apply to a lot of products - "Basecamp’s focus on simplicity, clarity, and ease of use make it truly unique." There's no denying that Basecamp's a huge success and a great product, but when looking at Basecamp's main landing page, I see way more appeals to emotion than features or benefits. Hmmm. Very interesting.