> Also, pure research work is often repetitive and drudgery, so being able to come up with cool logo or working on "uninteresting and unexceptional" tools that

> Also, pure research work is often repetitive and drudgery, so being able to come up with cool logo or working on "uninteresting and unexceptional" tools that can be shared with other researchers can maintain the motivation. Author here--thanks, that's a cool way of putting it! (plus, working on such tools, for instance, should be recognised by PIs in an ideal world)