Another core insight is to differentiate your "users" into specific user types, or personas. To really drive value, it helps to identify a specific user-type o

Another core insight is to differentiate your "users" into specific user types, or personas. To really drive value, it helps to identify a specific user-type or persona that drive a lot of value for your site. For Dropbox, one persona might be a photographer who is using Dropbox to share huge photos with clients. To better serve that persona, maybe Dropbox could create a Gallery feature so that images in a Photos folder are automatically turned into a gallery that anyone can view without having to log into Dropbox. This is actually something that they did: http://www.dropbox.com/help/18 http://www.dropbox.com/help/18 By differentiating from general discussions of "users" into specific personas, you can really focus your customer development on superserving a specific user focus. That's a huge element of driving value creation through the lean methdology.