Offering multiple payment options is just fine. Specifically with the "equal preference rule" being rescinded a Merchant can now offer incentives for a specific

Offering multiple payment options is just fine. Specifically with the "equal preference rule" being rescinded a Merchant can now offer incentives for a specific payment system. Google Checkout, Paypal and Amazon payments all require the Consumer to sign-up or already have an account with these services. While a number of Users already have an account with Paypal, Google checkout the majority don't. e.g. in case of Paypal (estimates vary ) but only 1 out of 4 online users in the US has a Paypal account. Would you as a Merchant be willing to loose upto 75% of your users ? As far Stripe: Not live yet but hopefully will be good Square: is irrelavant since its for Card Present space primarily. Noca is for the CNP Card Not Present space ACH for $0.25-$0.50 has been around for decades. Its hasn't taken off because nobody has their routing number and account number handy. Take a look at Noca's check offering, it obviated the need to repeatedly input Routing number and Account number. Basically making ACH easier for the Consumer and hence way different than traditional ACH.