Why does it need to be "owned" at all? How about Mastodon/Fediverse options? Same convenience of platform features - finding friends, social gaming, comments,

Why does it need to be "owned" at all? How about Mastodon/Fediverse options? Same convenience of platform features - finding friends, social gaming, comments, likes, etc. - nobody trying to monetize your eyeballs or actively surveil you.