I guess customers don’t notice your product is no longer as good as it used to be, but rather they (suddenly) notice the other product is now far better than yo

I guess customers don’t notice your product is no longer as good as it used to be, but rather they (suddenly) notice the other product is now far better than yours. That makes it hard to convince people to buy your product again if you try to re-improve the quality. “No really. We’ve been intentionally making it crap for the last few years! We can make it better like it was.”