> People act like RCS is a solved problem. It's not and while I'd love to see it integrated into iOS, it's not as trivial to do it as just saying: okay add it i

> People act like RCS is a solved problem. It's not and while I'd love to see it integrated into iOS, it's not as trivial to do it as just saying: okay add it in. Why? I don't mean that flippantly. Let's not pretend that there are major technical hurdles to something like this for a company with as many engineering resources to throw around as Apple. The reasons are pure business.