My take on Marie Kondo was people were more willing to listen to an outsider that told them to get rid of old things and clean up their house than someone they

My take on Marie Kondo was people were more willing to listen to an outsider that told them to get rid of old things and clean up their house than someone they knew. If your local friend came over and said “clean up your shit” you’d just ignore them. But when Marie Kondo asks what items spark joy (with some subtext of eastern wisdom) - suddenly it’s statusy to listen. Western people have been joining dumb cults and gurus for decades for similar reasons, at least this variation is less harmful than average.