I feel the distinction is that match is common term for the industry in which the trademark applies. Whereas Apple is not a common word in software except to m

I feel the distinction is that match is common term for the industry in which the trademark applies. Whereas Apple is not a common word in software except to mean that particular company. I dont think I can call my company "Software" and then sue anyone that uses the word software in the software industry. I feel "match" is similar to trademark of the word Dating. I am sure a trademark attorney can enlighten us. I am guessing. Obviously the trademark was granted in multiple jurisdictions for match so its not a problem apparently. I wonder what the rationale is.