When I looked into the figures, a large proportion (a majority?) of the "waste" occurred before the consumer even bought the food, so although the statistic is

When I looked into the figures, a large proportion (a majority?) of the "waste" occurred before the consumer even bought the food, so although the statistic is designed to shame people for their "wasteful" behaviour, the problem can't actually be substantially fixed without forcing people to eat lower quality "food" or otherwise reducing the food options available.