The economics of John Deere renting a fleet of tractors to farmers becomes more attractive than selling them when you can now run a tractor 24 hours per day wit

The economics of John Deere renting a fleet of tractors to farmers becomes more attractive than selling them when you can now run a tractor 24 hours per day without a human operator. That's because you can use the self driving software to accurately monitor how many acres the machine has been used on. You can start renting the tractors in the South and keep moving them North. While a farmer might use that tractor a maximum of three months a year Deere could keep them running more than double that usage. It's possible that a startup could start doing it proving the model and then get acquired by Deere.