It looks nicer than most wiki software out of the box, has nice integrations and editor stuff. So aesthetically it's very pleasing and it's pretty easy to use (

It looks nicer than most wiki software out of the box, has nice integrations and editor stuff. So aesthetically it's very pleasing and it's pretty easy to use (the big asterisk is when performance gets in the way and suddenly stuff is slow). In theory I'm sure you could sit around, write a billion plugins to some other wiki software, and get to confluence. But you could also just pay for Confluence! "As nice as Confluence but super speedy" is a ... $50 million dollar business (can't say billion cuz I mean atlassian does good work!)