> This is the thing people don't get about search. Not only is it incredibly difficult to accurately predict what content will give people exactly what they wan

> This is the thing people don't get about search. Not only is it incredibly difficult to accurately predict what content will give people exactly what they want, but there is an entire class of bad actors dedicated to making the results worse. Most of my problems with Google isn't about spam sites. Most of my problems with Google are because half the pages they show me doesn't include my search terms. This isn't a hard problem and I'm tired of hearing people defend it. Yes, years ago people would keyword stuff pages with white text on white background. I haven't seen this in years.