I have a lot of experience selling and hosting my own contextual advertising. Before including advertising it is important to consider what value your site (an

I have a lot of experience selling and hosting my own contextual advertising. Before including advertising it is important to consider what value your site (and your readers) provide to advertisers and whether they can get the same or more value than you offer more easily elsewhere. One strategy you can use is to see which advertisers spend money on sites which are similar to yours. Figure out the traffic and demographics for those websites and see how yours matches up. It will be much easier to convince those companies to use part of their existing ad budgets on you than it will be to convince a company with no ad budget to create one.