They can tell Chinese companies to censor terms in their products overseas. This has already been done by several Chinese game companies. They can also use soft

They can tell Chinese companies to censor terms in their products overseas. This has already been done by several Chinese game companies. They can also use soft-power to control the products that companies make overseas such that censorship happens in the planning stage of the product such that some products just aren't made because they won't be marketable in China, a key money maker for many companies.