I think Confluence “shines” as a sort of “Wikipedia for your company” with the added benefit that it’s simple enough that anyone can create a nice looking page

I think Confluence “shines” as a sort of “Wikipedia for your company” with the added benefit that it’s simple enough that anyone can create a nice looking page and there are plugins to cater to different disciplines. And yes, it’s super bland and uninspiring. Just like Excel or Word. I consider it a feature.