Apple on one hand does sell iCloud (and all that sync between devices that goes with it) along with its hardware. And on the other hand, only manages to handle

Apple on one hand does sell iCloud (and all that sync between devices that goes with it) along with its hardware. And on the other hand, only manages to handle accounts issues like we were still in the 90's. That is, brutally locking people out of their own systems (sometimes for explainable reasons, which should still be resolvable) without any possible discussion or recourse. The only thing you can do is go at an Apple Store or call Apple support on the phone, only to spend hours and hours with them carefully following their scripts, sometimes escalating the issue to a more senior one, all of them sorry in the end that they can't fix it, and asking you to still note them well, because the issue is not on their side but on Apple's procedure wall. Which makes the first selling point ("all my life sync'd across my devices") moot at best, adversary at worst. The senior population is especially vulnerable to account hijacking and loss of their account, and then, their data, and then their devices (at least, they can recover their devices with the help of someone else, but most of their data is lost). And/or something is definitely rotten in the account reset/recovery procedures.