Obviously it isn't "just a question", but the article didn't say that. It simply points out that how we frame, and experience, our own motivations for quitting

Obviously it isn't "just a question", but the article didn't say that. It simply points out that how we frame, and experience, our own motivations for quitting can be more or less helpful. I think anything mentally difficult is going to work better if we take into account our subconscious as a first class partner. Our subconscious responds very strongly to how we perceive tasks and challenges. It can carry us through tough situations, but is very hard to work against. Sometimes subtle, almost nonsensical things from a purely rational point of view, really help.