I was having a discussion with a proprietor of a software retailer many years ago. He was thoroughly annoyed by people who walked in and insisted upon getting P

I was having a discussion with a proprietor of a software retailer many years ago. He was thoroughly annoyed by people who walked in and insisted upon getting Photoshop and complaining about the price of Photoshop when it was clear their needs would be met by an inexpensive alternative. What they needed was the brand name, not the tool. Sometimes that need for the brand name is legitimate, say when you want to learn a tool to pursue a career. Usually that need for the brand name is purely emotional. I suspect that Gimp has all of the features needed for the typical editing done by an average user. In cases where it is ill suited to their needs, I suspect it is due to a steep learning curve because it follows an image editing model similar to Photoshop.