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Launch HN: Homestead (YC W20) – Lot-splitting to build new housing supply
Hi HN, we’re Sean & Sam, the founders of Homestead (https://homestead.is https://homestead.is). We enable homeowners to split their lot, build a new home, and sell it for a profit.
We’re taking advantage of a new California law called SB9, which is designed to expand housing supply (https://cayimby.org/sb-9/ https://cayimby.org/sb-9/) in the state. SB9 allows homeowners to split their single-family residential lot into two separate lots and build up to two new housing units on each. It just went into effect on January 1.
The new development opportunity opened by SB9 is only available to homeowners, most of whom are under-resourced to take advantage of it. That’s where we come in. We take care of splitting your lot, financing the new development, managing construction, and selling the new home. You receive 80% of the net profit. You can see whether your property qualifies here: https://search.homestead.is https://search.homestead.is.
We’re a couple of architects who have been working on large scale urban plans, affordable housing financing, and increasing housing supply for a while now. Our first idea was to help homeowners create lifelong revenue streams by building ADUs (Accessory Dwelling Units) on their property. We figured out how to manage builds that finish up to 5x faster than normal builders and are 2x faster than prefab from first touch to a turnkey unit. Homeowners have used the income from our ADUs to start a business, move to a different country during the pandemic, become cash flow positive on their mortgage, house grandparents, and move out renters to reclaim their home for the first time in a decade.
The problem was that over 70% of our leads could not afford the upfront costs of construction. With Homestead, our latest iteration, we solve this by taking on the risk of funding the project. We provide a way for homeowners to finance $400k+ of construction without risking their home or credit as collateral. We split the lot, bring financing, and our expert team of architects and project managers oversee the project until sale.
In high value markets, that means a homeowner could make over $1M without risking, or spending, a dollar. Under normal circumstances, this would be too good to be true, but that’s how crazy the housing market has become. SB9 represents a $6T (!) opportunity in California alone. For example, a 1-mile radius of San Fernando Valley has $3.35B in untapped development equity—4,600 opportunities to add new homes and duplexes through SB9.
Capturing the opportunity of SB9 requires developing new financing products, development expertise, and customer-facing sales. Development is an incredibly regulatory-heavy and location-specific industry. Homestead is based in Los Angeles (by far the best market for SB9) and we have sold 80 ADUs (59 since March) with 10 built and 17 projects underway.
Here’s an example (https://www.zillow.com/homes/4511-Sally-Dr-San-Jose,-CA-95124_rb/19674282_zpid/ https://www.zillow.com/homes/4511-Sally-Dr-San-Jose,-CA-9512...) of how this could work for a typical San Jose home — footsteps away from one of our customers. The new house on the split lot has a sale value of $1.5M, based on a same-sized new-build home on the block. The total cost for building the new unit, including permitting, local fees, and financing, is $700k. That’s a net profit of $800k, of which the homeowner’s 80% share is $640k.
Our mission is to increase the housing supply in California. In contrast to the develop-and-flip approach, we add new housing while sharing profit and keeping communities in place. We want to change the lives of teachers, nurses, social workers—doubling or tripling their liquid net worth—so they can do things like early retirement and paying off their kids' student debt or helping them make their first down payment.
We know that a lot of you share our passion for the housing supply problem, so we’re looking forward to a good discussion. Please share your questions, feedback, ideas, and experiences in this area!
- newman8r 5y agoGood louck on the venture - I'm curious if the founders are also licensed contractors, or if they just refer the homeowner to a contractor in their network.
- halpert 5y agoNow that SB9 is in effect, shouldn't the ability to split a lot and build on it be priced in to the price of the original lot? It seems like you would just be extracting your 20% from wealth the owner already has, leaving them poorer. I guess this could be good if they really didn't want to move.
- frakkingcylons 5y agoThat extra value of the lot isn't exactly liquid on its own. That's what you get in exchange for 20%.
- metadat 5y agoYes, it's mostly only good for the company owners / YC. Doesn't seem in most individuals best interest unless they really need the funds and don't want to move.
- sam_schneider 5y agoWe disagree! Most people do not have access to the equity underneath their feet—they do not have the income to utilize it as cash, and so it amounts to golden handcuffs. We enable middle and lower income homeowners to access it without moving—a huge plus for communities.
- toomuchtodo 5y agoI think you’ve got first mover advantage until someone with deep pockets (Zillow, OpenDoor, SVB, Rocket Mortgage) copies this, FHA 203k style (this is sort of, but not quite, like a construction or rehab loan). Best wishes for the endeavor if you can scale fast and stay ahead of competitors. Anything that provides more housing with minimal negative impact is welcome. The riskiest part is extending credit (imho) to marginal borrowers (low to middle class), but the value of the land is proven, so the rest is logistics.